Here today, gone tomorrow – Pop-up retail stores a growing trend

Susan Snow’s pop-up interior design store, Moving Designz is only staying open for November. Kaylynn Paynter photo.
Susan Snow’s pop-up interior design store, Moving Designz is only staying open for November. Kaylynn Paynter photo.
By Kaylynn Paynter
Nov. 5, 2014

Blink and you might miss your chance to visit Susan Snow’s interior design store, Moving Designz.
Snow’s store opened for business Nov. 1. Located in the Kirkwood Mews in Charlottetown, the store will remain open with limited hours of operation until the end of the month, when she closes up.
The short-lived shop is part of a growing trend called pop-up retail. It sees business owner’s open shops for a temporary time ranging from a few days to a couple months.
“I don’t want to be tied to a store, I just want to do something temporary and see how it goes. That way, I still have flexibility with my normal day-to-day job,” said Snow.
The beauty of a pop-up store is its ability to be beneficial for all parties involved, from the consumers who buy the products to the landlords who rent the temporary spaces, she said.
“For a pop-up store the prices are quite reduced so their (consumer) dollar goes a little farther and they get to try out something or look at something in a new way that they may not have seen before,” said Snow.
Pop-up retail is also good for business owners and landlords, said Snow.
“For business owners it’s advantageous, if you have a product or a service that you want to try out, you can try out your idea and see if it works or not.
“For landlords, if they are willing to, it gives them additional revenues in a month where they may not have revenues coming in on a space.”
Sarah DeHaan is also a pop-up retailer, selling hand-crocheted scarves from her Etsy shop online. She recently participated in the Island’s first ever pop-up Etsy market last September.
It was was successful because there is a strong desire to support local artisans. Buying the goods produced by local vendors gives people the most for their money, DeHaan said.
“If you could buy something that was made in China that has a ridiculous markup and it costs the same as something I’ve made here in Charlottetown, then I know a lot of people would rather buy the item that was made here.”
Suzanne Scott, coordinator of September’s marketm said there is a good movement happening to support local and it’s helping with the success of pop-up markets.
“The idea that it’s only there for a limited time, you have to get there, you have to figure out where it’s going to be, keeps it exciting and something to look forward to.”
September’s market brought in over 2,000 people over a six-hour period.
“People were there for the right reasons. They knew that there was going to be good, hand-made products and they were there to shop,” said Scott.
A Christmas themed pop-up market is set for Dec. 6 at the Kirk of St. James Church Hall in Charlottetown.

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