Financial-services firm opens its doors in Charlottetown

By Sarah Seeley
Oct. 20, 2014

Managing principal David Lane of Edward Jones watched eagerly as the doors of the office swung open for the first time in Charlottetown.
The firm opened its first branch in Charlottetown on Sept. 30, creating a presence in every Canadian province.
One of the largest financial-service firms in North America, it now spans Canada from coast to coast. The firm was founded in 1922 by Edward D. Jones Sr. in St. Louis, Mo.
The P.E.I. opening came during the 20th anniversary of Edward Jones in Canada. It opened its first Canadian office in 1994. The firm has more branch office locations than any other brokerage firm in North America.
He was thrilled to attend the grand opening, said Lane.
“I wouldn’t miss this for the world. It’s a big day for Edward Jones. Going coast to coast is something we’re proud of.”
Lane joined the company in 1987 after receiving his commercial economics degree from South Dakota State University.
“I remember it like it was yesterday,” he said.
The firm had already opened offices in Newfoundland, New Brunswick and Nova Scotia. Now it is setting its sights on P.E.I., said Lane.
“Eighteen months ago, we were looking at our growth targets and we had 3,000 offices in Canada. We asked ourselves where are we not serving in Canada? The answer was P.E.I.”
They have two Island employees, Will Stevenson and Dan Mullins. Stevenson has been working in financial firms since 2005 and Mullin was hired in February with over 30 years of experience, said Lane.
“Will and Dan are experienced and talented individuals. We’re lucky to have them.”
Edward Jones hopes to open seven offices on P.E.I. and employ 15 local employees, said Lane.
“I’m ready to open up offices tomorrow if we had the people. But we’ll move forward as quickly as possible. It takes time to build a profession in a new place.”
The firm is looking for people with five to 10 years of business experience who have a passion for helping others.
The firm’s personal connection with clients fits well with the Island lifestyle, said Lane.
“We believe in the face-to-face approach. We meet with clients and find out what their hopes and dreams are, then we help them meet their goals and take them where they want to go.”
The office held its grand opening on Sept. 30 at 5:30 p.m. on 55 Water St.