Music Week expected to bring in millions of dollars in destination exposure for the province

By Kassandra Gavin-Henry
Jan. 16, 2014

East Coast Music Week in Charlottetown will have a profound economic and cultural impact on the Island in April, says tourism minister Robert Henderson.
He made the comment at the ECMA press conference at the Charlottetown Convention Centre on Jan. 14.
The nearly week-long April 2-6 event will add to a year already packed with celebration because of the 150th anniversary of the Charlottetown conference, a key meeting in the founding of Canada, and will have a significant economic impact, he said.
The 2014 celebration will honour the present, Henderson said, and the music week will help achieve that goal by honouring the talented East Coast musicians who call this region home.
“Music is part of our culture, it’s part of our economy, and it’s part of our lives here on the east coast.”
He is a big supporter of the music industry, not only in the east coast but also on the Island, Henderson said.
“You’d be hard pressed to find a region with a richer and diverse collection of musicians and musical styles around the world.”
The celebrations provide exposure and a chance for young and up-and-coming musicians to interact with experienced and established artists, he said.
“The province has been a supporter of the East Coast Music Week and the ECMAs and it gives our musicians an opportunity to be seen on a regional, if not national stage.”
Michael Smith, vice president of Eastlink TV, said they will showcase talent and coverage and music fans from across Canada will be able to enjoy it in high definition and on demand.
“With the abundance of talent here on the East Coast there is certainly no shortage of material and talent to work with.”
Charlottetown mayor Clifford Lee said the event is likely to bring millions of dollars in destination exposure for the province and offers visitors and residents much to do on P.E.I. during the celebration.
“East Coast Music Week is a cultural celebration that is in some ways was almost created for Charlottetown. And we have hosted the event many times over the years with great success, and are yet again looking forward to it.”